And while laws like the California Consumer Privacy Act (CCPA) give users the right to request that businesses not sell their data, those users have to make that request of every site they visit, a process that is too time-consuming for most people. While some browsers have built-in tools (or available extensions) meant to stop tracking in the first place, they aren’t always effective, and they can’t do anything once your data is collected. The idea behind Global Privacy Control would be to place a setting on your browser that tells every site you visit that you don’t want your data to be sold or shared with anyone else, and websites would have to respect your wishes. Trackers hidden on the vast majority of websites collect as much information about us as possible and try to link that data to our actions online as well as off, typically to send us targeted ads. If nothing else, the recent launch of the new specification is a great opportunity to check out your browser’s privacy options - and your browser options in general. For now, it doesn’t do much, but it is available if you want to add it to your browser. Data privacy laws are still a work in progress, but one major improvement is coming: Global Privacy Control, which - assuming everything works out - will let you automatically opt out of having your data sold or shared at every website you visit.
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